Keep the Language Simple, But Powerful
You want to make a statement with your headlines, but you do not want to use language that is overly complex as this can turn away readers. Your headline should tell people exactly what they are about to learn when they click on your article. However, it also needs to be catchy so that when someone sees it, they want to click on it.
Use Your Primary Keyword
You want to use your primary keyword in your title, but it is important that it does not feel like it was forced into it. You want it to flow naturally, so make sure that you are putting some thought into your titles. Think about how you can structure it so that the primary keyword stands out, but also does not feel like it was put in at the last minute.
Make a Bold Statement
This is one way to approach your titles and it is shown that when people do this, they increase their click-through rates. You do not have to go completely out of the box on this. In fact, you do not want to because your headline still need to be relevant to the content that follows. It is best to think of a way to simply spice up the headline that you are currently working with. This gives you a place view to start and build from to ensure that it is bold, but also on point.
Consider Adding Numbers
If you are doing anything that can be converted into a list style, make sure that you let people know how many things are on the list in the headline. For example, instead of just “ways to clean your bathtub” go with “5 ways to clean your bathtub.” People are more likely to click when they know exactly how many tips they are getting.
Now you know more about SEO in Denver and how it relates to writing the best headlines. Make sure that you jot this information down so that you can put it to practice the next time you need to tackle writing a title. This ensures that your title is relevant and one that will catch attention.